June 2021 is an important month for Cartier replica because of the pre-launch of the Tank Must models in Europe, which were introduced during Watches and Wonders and are an important addition to the Tank Louis Cartier collection.
Thanks to a conversation between Maurico Berber, Cartier’s PR manager for the Benelux and Nordic countries, and my Troisanneaux colleague George Cramer during Watches and Wonders, an idea was born to arrange a boutique “Tank Talk.” The goal of the talk was to motivate the sales staff through stories and anecdotes about Tank watches. And I had the pleasure of joining the conversation.
The day of our Swiss made copy Cartier Tank Talk began at the historic Conservatorium Hotel in Amsterdam. Built in the late nineteenth century to serve as a bank headquarters, it is an imposing building at an equally imposing location flanked on one side by the Stedelijk Museum and the Van Gogh Museum, while the other was the destination for later in the day: the Amsterdam Cartier boutique located on the prestigious P.C. Hooftstraat.
The hotel suite we met in resembled a beehive with people busily walking in and out and boxes and cables strewn everywhere.
A unique occasion
While the entire set and film crew were part of the day’s plan, the main reason we were there was to discuss the legacy of the fake Cartier Tank with the sales staff of the two Cartier boutiques in Amsterdam as a prelude to the arrival of the newly launched Tank coming to stores now.
Named #TankTalk, George was invited by Cartier to talk with the sales staff about how he perceives the collection – past, present, and future. While we gave a presentation about the history, design, and mechanics of the different Tank models, the true goal was to share experiences, thoughts, and opinions.
We actually did three talks as COVID-19 restrictions in the Netherlands limited the number of people allowed in the boutique.
After posing for some outside photos, we entered the Cartier boutique where the excitement was palpable among the sales team already gathered for the presentation.
We initially worked with Claire Petrucci, Cartier’s product manager for watchmaking for the Benelux and Nordic countries, in setting up the displays. To support the #TankTalk visually, top quality replica Cartier ensured that many different Tanks were present from the more than a century of history of the collection.
This was quite a treat for the sales associates and for us alike as the watches present included rare horological delicacies like the Tank Obus, Tank Asymètrique, Tank Chinoise, and many more.